Thilo Bühnen

Thilo Bühnen

Director, Strategy& Switzerland

Thilo Bühnen is a Director at Strategy& Switzerland and a member of the automotive practice. With more than eight years of strategy consulting experience, his main area of expertise lies in digital strategy development and innovation with a particular focus on the mobility and automotive industry. Thilo also has a proven track-record of successful technology development projects as part of our firm’s Extended Enterprise Enablement offering.

His key areas of expertise include:

  • Digital strategy development and operationalization
  • Digital business model development and assessment
  • Automotive and mobility growth strategy including smart mobility positioning, connected service portfolios, partnership and ecosystem strategy
  • R&D project support for complex automotive technology components, e.g. in electric powertrain, advanced driver assistance systems, and vehicle connectivity

Thilo has co-authored numerous Strategy& publications such as the annual Digital Auto Report since 2017.

He holds a Master of Arts in Accounting and Finance from the University of St. Gallen (Switzerland), and a Bachelor of Science in Business Information Systems from the EBS University for Economics and Law in Oestrich-Winkel (Germany). In addition to that, he also holds a Certificate of Advanced Studies in “Smart Mobility Management” from the University of St. Gallen.

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