For some time now, globalization and technical progress have created a volatile business environment for manufacturing companies. Lately, market volatility has been further aggravated by acute crises such as Covid-19 and the war in Ukraine, all contributing to making the environment even more challenging. On many levels, this dynamic situation influences the way companies need to set up their footprint to cope with the changing demands.
Established archetypal footprint strategies to produce “local-for-local” like Re-shoring and Near-shoring are highly resilient, as they keep the footprint close around the business center. However, this approach often leads to suboptimal market access, and excessive investments into infrastructure and know-how. In contrast, strategies like Friend-shoring and Decoupling can enable a more global footprint, but they are typically viable only in regions with low perceived risk, potentially sacrificing agility. Safe-shoring overcomes this trade-off by making agility and movability of assets a priority from the very beginning. This might result in higher initial investments but leads to lower cost when transferring the operation to another location. Lowering switching cost in the footprint allows the producer to leverage low factor cost in locations with high economic uncertainty.
Besides this, producers can achieve high levels of market proximity resulting in shorter lead times, lower working capital and personnel availability in locations that otherwise would not be chosen.
In factory planning, many principles to cope with volatility were defined in the 2010s. All these capabilities aim at making the factory's assets and resources capable of adopting to changing conditions. It is time now to also apply them on the production footprint level:
Even though the capabilities were primarily developed for factories in the narrower sense, each capability can be interpreted in the context of Safe-shoring. The following two fictitious but practice-based use cases illustrate how approaches adopting the Safe-shoring idea – across the five capabilities – could support companies, particularly in increasing global agility and resilience.
A company wants to relocate its production facility to a newly-established greenfield site in another country, due to a tense political situation.
Due to demand changes, a company wants to move a part of its production capacity to another existing location in a different country, to expand that location.
These examples show how leveraging these five capabilities helps to bring Safe-shoring initiatives to life. However, implementing these initiatives also requires a high degree of operations standardization, strong management teams, and high investments.
You should evaluate if the Safe-shoring approach could be integrated into your individual footprint strategy by assessing the company’s specific situation.
Implementation of Safe-shoring can be achieved in a simplified three-step-approach:
You first need to assess the company’s situation, to ensure its footprint strategy aligns with its goals. For this, a company should know how important agility and resilience are compared to the other strategic footprint goals. In addition, you need to determine current and potential future risks impacting the ideal footprint vision. The vision can be sharpened by taking the customer and supplier perspective into account.
You need to decide which elements of the archetypal footprint strategies are the most suitable for your company. If you agreed upon a Safe-shoring approach, you could begin by identifying measures to enhance your individual agility and resilience. The five capabilities and use cases illustrated in this article will support you during this step.
Easier said than done! Implement the identified measures within the five capabilities. Keep in mind that you might want to leverage not only Safe-shoring but also other footprint strategies to match your specific situation. Every measure taken should help you to achieve your individual and ideal footprint vision step by step.
If you are interested in finding out more about footprint strategies and Safe-shoring, please download the following PDF on future footprint considerations in the era of global crisis.
Antonia Düx and Tim Heister also contributed to this report.