Launches constitute key business opportunities for every pharmaceutical and life sciences company, and the number of drug approvals is continuously increasing. However, launches are also increasingly complex due to the nature of the underlying assets and solutions, growing ecosystem requirements, and dynamic market environments.
At Strategy&, we have identified new requirements for launch excellence and defined more customer-centric, agile, integrated, and tailored approaches to launch. Get a first glimpse into your individual launch situation with our Launch Archetype Profiler and get in touch to find out more about our holistic Launch Excellence offering.
Launch Archetype Profiler
Are you launching a new product on a global or local level in the next few years, and want to know if your performance matches best-practice? The Launch Archetype Profiler will assess your individual launch situation, inform you about underlying opportunities and challenges, and provide you with actionable recommendations for successful launch preparations, along with specific “watch outs”. Our Launch Archetype Profiler comprises global and local recommendations, regardless of how far your launch lies ahead.
Based on our extensive experience and future-looking strategy capabilities, we have developed the following survey which will benchmark your launch using the dimensions of:
Right to win
- Launch solution differentiation and strategy (e.g., clinical improvement over Standard of Care, additional value offering, etc.)
- Launch mechanics and experience (e.g., company’s footprint in market, funding & time for launch preparations, etc.)
Market attractiveness
- Unmet need (e.g., clinical unmet needs, barriers in patient care, etc.)
- Market potential (e.g., competitive situation, ecosystem maturity etc.)
Not one size fits all: Take 10 minutes to complete our Launch Archetype Profiler survey, find out your individual launch archetype, and get hands-on advice on critical success factors to steer launch activities to navigate potential challenges.
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