Privacy policy
Data protection information in accordance with Articles 13 and 14 of the EU General Data Protection Regulation (GDPR)
The following data protection information is intended to explain to you in an understandable, transparent and clear manner how we, PwC Strategy& (Germany) GmbH (hereinafter: "PwC Strategy&"), process your personal data in connection with your use of our websites, applications ("apps") and online services. However, if you have questions of understanding or other queries about data protection at PwC Strategy&, you are welcome to contact our Data Protection Officer DE_Datenschutz@pwc.com or using the other contact details provided below.
Controller
The controller within the meaning of Art 4 No 7 GDPR for the processing of your personal data is:
PwC Strategy& (Germany) GmbH
Bernhard-Wicki-Straße 8
80636 München
Email: de_marketing_strategyand@pwc.com
Switchboard: +49-89-545 250
Fax: +49-89-545 25 500
Registered office of the company:
Georg-Glock-Straße 22
40474 Düsseldorf
Data Protection Officer
PwC Strategy& has appointed a Data Protection Officer in accordance with Art 37 GDPR. You can reach the Data Protection Officer of PwC Strategy&, Dr Tobias Gräber, at the following channels:
Email: DE_Datenschutz@pwc.com
Telephone: +49 69 9585-0
Postal address:
PwC Strategy& (Germany) GmbH
Dr. Tobias Gräber, Data Protection Officer
Georg-Glock-Straße 22
40474 Düsseldorf
Rights of data subjects/ your rights under data protection law
You have the following rights under applicable data protection law with regard to personal data concerning you.
Right of access: You may obtain information from us at any time about whether and which personal data we store about you. The provision of information is free of charge for you.
The right of access does not exist or is subject to limitations if and to the extent that confidential information, such as information that is subject to professional secrecy, is disclosed.
Right to rectification: If your personal data stored with us is inaccurate or incomplete, you have the right to obtain the rectification of this data from us at any time.
Right to erasure: You have the right to obtain from us the erasure of your personal data if and to the extent that the data are no longer needed for the purposes for which they were collected or, if processing is based on your consent, you have withdrawn your consent. In this case, we must stop processing your personal data and remove it from our IT systems and databases.
A right to erasure does not exist insofar as
- the data may not be erased due to a legal obligation or must be processed due to a legal obligation;
- the processing of data is necessary for the establishment, exercise or defence of legal claims.
Right to restriction of processing: You have the right to obtain from us the limitation of the processing of your personal data.
Right to data portability: You have the right to receive from us the data you have provided in a structured, common and machine-readable format, as well as the right to have this data transferred to another controller. This right only exists if
- you have made this data available to us on basis of consent or an agreement entered into with you;
- the processing is carried out by automated means.
Right to object to processing
If the processing of your data is based on Art 6 Para 1 lit f) GDPR, you may object to the processing at any time.
You may assert all of the above-described data subject rights against PwC Strategy& by addressing your specific request to the following contact details:
By email: DE_Datenschutz@pwc.com
By mail:
PwC Strategy& (Germany) GmbH
Dr. Tobias Gräber, Data Protection Officer
Georg-Glock-Straße 22
40474 Düsseldorf
Right to lodge a complaint with a data protection supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data infringes data protection law.
Provision of data
Even if partial automatic transmission of data takes place when you call up our website, you are not legally or contractually obliged to provide data in connection with the use of our homepage.
In connection with the contact form and contacting us by email, you are free to send us data via these channels, but without providing us your personal data in the context of contacting us in this way we cannot process and answer any enquiries from you in this respect.
In connection with the order of high-quality publications (e.g. studies, whitepapers), data are required for the conclusion of a contract with us; the provision of this data is also free in this respect, but without the data we cannot conclude a contract with you or provide you the publications.
Description of data processing on the website/ app and legal basis for the processing
Recipient of the data
In order to fulfil the processing purposes listed below, data is also transferred to third parties. This may also include the transfer of personal data to European and non-European countries and the storage of data outside the EU or the European Economic Area (EEA).
Recipients bound by instructions
We share your data with service providers bound by instructions, both within the PwC network and with other third parties, such as IT service providers, who support us in our activities, e.g. as part of the administration and maintenance of the websites and the related systems and/or for other internal or administrative purposes.
PwC Strategy& is amember of the global PwC network, which consists of the individual legally independent PwC firms. In the course of our activities, we use other German or foreign PwC network companies as network-internal IT service providers bound by instructions, which provide services for the operation, maintenance and care of the IT systems and applications used by the PwC network companies. This is in particular PwC IT Services Ltd. based in the United Kingdom (UK).
If we pass on data to service providers bound by instructions, we do not require a separate legal basis for this.
Independent recipients
In addition, we share your data in individual cases both within the PwC network and with other third parties who use your data under their own responsibility. For example, in individual cases we also transfer personal data to other companies in the PwC network to support and improve the effectiveness of our business processes (including coordinated marketing activities).
In addition, in individual cases, we also pass on your data to other third parties, such as public authorities, courts or other bodies, if we are required by law or by official or court order of an EU member state to disclose personal data to these bodies. These bodies also use the data on their own responsibility.
Insofar as you have explicitly consented, Art 6 para 1 lit a) GDPR is the legal basis for the data transfer. If there is a legal obligation to disclose the data, the legal basis for the data transfer is Art 6 para 1 lit c) GDPR. If, on the other hand, the disclosure is necessary for the fulfilment of a contractual or pre-contractual measure with you as a natural person, Art 6 para 1 lit b) GDPR is the legal basis. Otherwise, the transfer is based on our legitimate interests and the legal basis is Art 6 para 1 lit f GDPR. We and the other companies in the PwC network have an interest in making our work processes efficient and in sharing business processes within the PwC network for this purpose.
Data transfer to recipients in third countries outside the EU/EEA
Insofar as any of the above-mentioned data transfers are made to a recipient outside the EEA (to so-called “third countries”), an appropriate level of data protection for the foreign transfer is ensured by means of suitable security measures.
For data transfers within the PwC network, the PwC network companies have, among other things, concluded an internal data protection agreement which provides for compliance with the EU standard contractual clauses of the EU Commission within the meaning of Art 46 para 2 lit c) GDPR for the transfer of personal data from EU/EEA countries to PwC network companies outside the EU/EEA.
If you have any questions about such data protection contracts based on the EU standard contractual clauses or if you would like more information about further security mechanisms and security measures for the transfer of data to third countries, please feel free to contact our Data Protection Officer, e.g. at DE_Datenschutz@pwc.com.
Processing of personal data when visiting the website
When you visit our website, we collect the data that is technically necessary to display this website to you. This involves the following personal data which is automatically transmitted to our server by your browser:
- IP address
- Date and time of your request/call to the website (the app)
- Time zone difference from Greenwich Mean Time (GMT)
- Content of the request (information about which specific webpage you have visited)
- Access status/http status code
- Transferred data volume
- Website requesting the access
- Browser (information about the browser you use)
- Operating system and its interface (operating system of the computer you use to access the website or app)
- Language and version of the browser software
The processing of this personal data is based on Art 6 para 1 lit f) GDPR. The website cannot be accessed and offered to users without using such data; there is a legitimate interest in making the call-up and use of the website technically possible.
The aforementioned data will be stored for 7 days and then deleted.
This website is hosted by a service provider [Global Headquarters Rackspace, 1 Fanatical Place City of Windcrest, San Antonio, TX 78218], the data collected on our website is therefore stored on the service provider's servers. The server locations are also located in European and non-European countries.
Data is transferred abroad, including to countries outside the European Union or the European Economic Area. An adequate level of data protection is ensured by the use of standard contractual clauses of the EU Commission within the meaning of Art 46 para 2 lit c) GDPR. The EU standard contractual clauses can be found at https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2010:039:0005:0018:EN:PDF.
Integration of modules (calculators, surveys)
On our website, interactive modules such as calculators and simple surveys are integrated, with which you can have calculations carried out on the basis of algorithms or participate in the determination of opinion trends by clicking on buttons (such as "Yes"/"No"). If you call up a sub-page of this website in which such a module is integrated, your IP address, date and time of your request/call, time zone, access status/http status code, amount of data, address of the referring page, browser, operating system, language and version of the browser software will be processed by us through an IT service provider so that we can provide you with the module in this form. This processing of your personal data is justified in accordance with Art 6 para 1 lit f) GDPR. We have an interest in providing you with the functions of this website and in making the integration of the modules technically secure.
The aforementioned information is stored for 14 days and then deleted. The storage is necessary for technical security reasons. There is no possibility of linking this data with the data you have entered into the modules.
Contact form and contact by e-mail
We provide a contact form on our website so that you can contact us with questions about PwC, our website and other enquiries. You can also contact us by email.
When you contact us via the contact form or by email, the data you provide (in particular your email address, your first and last name and the text of your enquiry as well as any other information you have provided in the contact form or by email) will be stored by us in order to process your enquiry and answer your questions.
The data processing is justified according to Art 6 para 1 lit f) GDPR. We have an interest in contacting you via the website in response to your enquiry. If your request is aimed at the fulfilment of a contractual or pre-contractual measure with you as a natural person, Art 6 para 1 lit b) GDPR is the legal basis for the data processing.
We will delete the data generated in the course of your enquiry/contact as soon as it is no longer required for processing your enquiry. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period. The use of the contact form is voluntary for you and is not a prerequisite for the use of the website.
Provision of high-quality publications, high-quality customized demo versions of software, high-quality presentation of study results or high-quality presentation by a specialist
If you would like to receive high-quality publications, high-quality customized demo versions of software, high-quality presentation of study results or high-quality presentation by a specialist, you shall give us marketing consent in return and we will process the data you provided in connection with the consent (in particular your first name and surname, your e-mail address, the name and address of your company, if applicable, and any other information you provided when giving your consent). We will validate the e-mail address you provide by means of the so-called double opt-in process. Further information on this can be found in the section "organisational management of your consent". The data processing for the provision of the respective high-quality publication, high-quality customized demo versions of software, high-quality presentation of study results or high-quality presentation by a specialist is based on a contract with you (Art 6 para 1 lit b) GDPR). The subsequent marketing communication is based on your consent (Art 6 para 1 lit a) GDPR). For further information on the processing of your data in the context of marketing communications, please refer to the section "individualised electronic approach by PwC DE".
Processing activities for marketing purposes and partially joint controllers
PwC Strategy& determines the means and purposes of some of the marketing data processing operations described in more detail below, either alone or together with other companies of the German-speaking PwC network named below (all named companies hereinafter collectively: "PwC DE"). PwC Strategy& and these other named PwC DE companies of the PwC network therefore process your data as joint controllers within the meaning of Art 4 no 7, 26 GDPR.
| Name | Address | Contact address |
|---|---|---|
| PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft | Friedrich-Ebert-Anlage 35-37, D-60327 Frankfurt am Main | DE_Kontakt@pwc.com |
| PricewaterhouseCoopers Legal AG Rechtsanwaltsgesellschaft | Friedrich-Ebert-Anlage 35-37, D-60327 Frankfurt am Main | DE_Kontakt@pwc.com |
| Fachverlag Moderne Wirtschaft GmbH | Friedrich-Ebert-Anlage 35-37, 60327 Frankfurt am Main | de_fachverlag_publikationen@pwc.com |
| INTES Akademie für Familienunternehmen GmbH | Kronprinzenstraße 31, 53173 Bonn-Bad Godesberg |
info@intes-akademie.de |
| PwC Strategy& (Germany) GmbH | Bernhard-Wicki-Straße 8, 80636 München |
de_marketing_strategyand@pwc.com |
| PwC Strategy& (Austria) GmbH | Donau-City-Straße 7, 1220 Wien |
de_marketing_strategyand@pwc.com |
| PwC Cyber Security Services GmbH | Kapelle-Ufer 4, 10117 Berlin | DE_Kontakt@pwc.com |
| PwC Certification Services GmbH | Kapelle-Ufer 4, 10117 Berlin | DE_Kontakt@pwc.com |
| PwC Solutions GmbH | Friedrich-Ebert-Anlage 35-37, 60327 Frankfurt am Main | DE_Kontakt@pwc.com |
Individualized electronic approach by PwC DE
PwC DE companies process your personal data and will contact you by email for marketing purposes if you have provided consent to direct marketing activities. For this purpose, we process the data provided by you in connection with the consent (in particular your first name and surname, your email address, the name and address of your company, if applicable, and any other information you provided when providing your consent).
This direct marketing by PwC DE firms includes PwC DE information on latest consultancy advice and service information, news from your industry, notifications about upcoming events, information on PwC studies (including those of other PwC network firms) and other marketing information.
Based on your consent, PwC DE may tailor and individualise marketing communications to your interests. PwC DE does this by analysing your interests, which you have explicitly communicated (e.g. via a preference centre on a PwC DE website), and your usage behaviour (e.g. content accessed, opening, clicks and reading time) both with regard to newsletters and similar communications and via linked PwC DE websites using cookies, web beacons and similar technologies and storing this information in a personal profile.
Based on your consent, PwC DE may also add your personal contact details (e.g. name, title, company and role/position) that you have provided yourself on a PwC DE website and/or that are already stored in the customer relationship management systems operated by PwC DE. Based on your consent, PwC DE may also add public information about the company you work for to this profile.
The processing is carried out on the basis of your consent, which is a legal permission according to Art 6 para 1 lit a) GDPR. You can withdraw your consent at any time with effect for the future at no additional cost, e.g. by to de_marketing_strategyand@pwc.com.
Your data will be stored for this purpose as long as it is required for direct advertising and you have not revoked your consent. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period.
Organizational management of your consent
PwC DE also processes your personal data to meet organisational requirements with regard to your marketing consent. This includes, for example, the validation of the email address you provided through a so-called double opt-in process and documenting the status (granting or revoking your consent and validating your email address) in a list jointly maintained by PwC DE for this purpose. The data processed for this purpose includes the contact details you provided when granting consent, your IP address, the individual identifier assigned by our IT systems, as well as the status and time of the granting of your consent.
If you withdraw your consent and/or object to the data processing, PwC DE will no longer use your data for marketing purposes. PwC DE will store the data required for the organisational management of your consent beyond the time of your revocation and/or objection in order to fulfil documentation and verification requirements and to ensure that your data is not processed by PwC DE for marketing purposes in the future (so-called blocking list), unless you provide new consent. PwC DE will delete your data when these organisational purposes cease to apply, which will generally be after a period of three years at the end of the year following the cessation of marketing activity by PwC DE.
Postal communication and marketing to existing customers
PwC DE will also use the information you provide (in particular your name and address) to send you marketing information by post about other offers or events.
PwC Strategy& will use your contact details received in connection with the sale of a service (in particular your first and last name, your email address, if applicable the name and address of your company as well as any other details you may have provided) for the purpose of direct marketing of similar goods and services by electronic mail, unless you have objected to such use. You can object to this use at any time without incurring any costs other than the transmission costs according to the basic rates.
This processing is based on our legitimate interests within the meaning of Art 6 para 1 lit f) GDPR. There is a legitimate economic interest in informing interested parties, customers and clients about further offers and events of our own in order to establish and maintain a long-term customer relationship.
Your data will be stored for this purpose as long as this is necessary for the postal marketing approach and existing customer marketing and you have not effectively objected to the data processing. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period.
Media monitoring and benchmarking
PwC Strategy& points out that personal data from publicly accessible sources may be processed in some cases as part of the media monitoring and benchmarking activities. This involves measuring and comparing the level of awareness, perception and mentions of relevant, public-facing and performing actors of PwC Strategy& and competitors. For this purpose, PwC Strategy& collects personal data from public sources, such as news articles, public postings, public media and social media channels, studies, campaigns and comparable channels.
This processing is based on our legitimate interests within the meaning of Art 6 para 1 lit f) GDPR. There is a legitimate economic interest in evaluating the media presence and companies developments, in particular in comparison to our competitors, in order to control and improve our external communication measures.
If you belong to the aforementioned group of persons, your data will be stored for this purpose as long as this is necessary for monitoring and benchmarking and you have not effectively objected to the data processing. Insofar as there is a legal obligation to retain data, the data will be stored for the duration of the legally required retention period.
Integration of mediasite
If you view a video displayed with a thumbnail on the website (not just a link to another platform with video), we collect the data required to show you the video. The following personal data is required for this purpose:
- IP address
- Time and duration of use
The processing of this personal data is based on Art. 6 para. 1 lit. f) DSGVO. Since the communication runs via the internet/intranet and this communication is established on the basis of the internet protocol (IP), this is necessary. Furthermore, the use of the stream is determined on the basis of the IP communication. The video cannot be called up and offered without the use of this data; there is a legitimate interest in technically enabling the call-up and use of the video.
The above data will be stored for the duration of the viewing/streaming and then deleted. Insofar as legal storage obligations exist, the data will be stored for the duration of the legally prescribed storage obligation.
This data is stored on our servers. Our server location is exclusively in Germany. There is no data transfer abroad.
Use of Friendly Captcha
For certain online services on our website we use the "Friendly Captcha" solution provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany.
Friendly Captcha blocks non-human and automated entries and protects our website against spam-bots and abuse. The following personal data is transmitted in the process:
- HTTP request header data, in particular user agent, origin and referer
- Date/time of request
- Version of widget used
- Customer account ID of the client's website
- Hash value (one-way encryption) of the incoming IP address (the IP address is discarded, only the hash value is stored)
- Number of requests from the (hashed) IP address per period
- Answer of the calculation task solved by the visitor's computer
Processing of such personal data is carried out on the basis of Article 6(1)(f) GDPR. There is a legitimate interest in the functioning and secure operation of our website.
To the extent personal data is processed, it is stored for 30 days and then deleted.
Friendly Captcha GmbH is thus the recipient of data. However, it does not process the data for its own purposes, but solely on behalf of and on the instructions of PwC Strategy&. PwC Strategy& has entered into a commissioned data processing agreement with Friendly Captcha GmbH in accordance with Article 28 GDPR.
Links
Our website contains hyperlinks to websites/services of other providers. When activating these hyperlinks, you will be redirected from our website directly to the website of the other provider. You will recognise this by the change of URL, among other things. We cannot accept any responsibility for the confidential handling of your data on these third-party websites, as we have no influence on whether these companies comply with data protection regulations. Please inform yourself about the handling of your personal data by these companies directly on these websites.
Events
To find out more about the additional processing of your data at our events, please click here.
Links to social media
Our website currently contains links to the following social media providers: Facebook, X, LinkedIn, YouTube, Pinterest and Instagram by means of corresponding social media buttons. In order to prevent any unwanted transfer of your usage data (e.g. address of the currently visited page) to these services, you only then access the services by clicking on the link. On the service page, these social networks may collect usage data and possibly user data. We have no influence on the collected data and data processing procedures, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider.
Therefore, we inform you according to our current knowledge:
Only when you klick on the links does your browser establish a direct connection with the servers of the aforementioned services. In this way, the information that you have visited our website indirectly (referrer) is forwarded to these services. If you are already logged in to the service with your personal user account while visiting our website, you can usually "share" the document (so-called "sharing") or leave a comment etc. after clicking on the social media buttons. If you do not wish such data transmission, we advise you not to click on the social media buttons.
The purpose and scope of the data collection by the social services, as well as the further processing and use of your data there, as well as your rights in this regard and setting options for protecting your privacy, can be found in the data protection notices of these services.