Doing the right deals

Why capabilities are more important than ever for M&A

Viewpoint

Companies adapting to a COVID-changed world are rushing to reconfigure their businesses, fuelling M&A activity. But PwC research has shown that 53% of corporate acquirers underperformed their industry peers.

As leaders aim to forge new equations for growth by pursuing acquisitions, what can they do to ensure their investments create sustained value?

To answer this question, PwC examined 800 deals, including the 50 largest acquisitions across 16 different sectors completed over the past decade.

The results reveal one factor that plays a pivotal role in successful M&A activities — a capabilities fit between buyer and target — plus five steps leaders can take to integrate capabilities considerations into impactful deal-making.

Register here for download the study

What is a ‘capabilities fit’ and why does it matter?

The top-line results show that deal success depended significantly on the capabilities fit between the buyer and the target, and our analysis confirms that both leverage and enhancement deals generated a substantial TSR premium over limited-fit deals.
Deal success versus capabilities fit and stated strategic intent Performance above or below local market index, measured in annual TSR percentage points
  • Capability access deals 3.1
  • Diversifi­cation deals 0.1
  • Product or category adjacency deals -0.4
  • Consolid­ation deals -1.2
  • Geographic adjacency deals -2.1
  • Leverage deals 3.9
  • Enhance­ment deals 2.5
  • Limited-fit deals -10.9

Deal performance vs. stated strategic intent

Deal performance vs. capabilities fit

Leading local market index

Source: Strategy&

Portfolio optimisation

When it comes time to revamp a portfolio, too many companies pursue deals to grow in size, rather than aligning their M&A strategy with their capabilities. At Strategy&, our data-driven community of solvers has found strong evidence that deals leveraging or enhancing a buyer’s key strengths produce significantly better results than those lacking a good capabilities fit.

Are you interested in optimising your portfolio to create lasting value? Let’s get started.

Learn more about our approach

Contact us

Dr. Peter Gassmann

Dr. Peter Gassmann

Global Strategy& Leader, Strategy&

Bernd Jung

Bernd Jung

Partner, Strategy& Germany

Dr. Martin Holzapfel

Dr. Martin Holzapfel

Partner, Strategy& Germany

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