Tiger Shan

Tiger Shan is an advisor to executives in TMT sector for Strategy&, PwC’s strategy consulting group. With over 20 years of working experience in China and U.S., he is the lead partner of Strategy& China. He also leads Strategy&’s Fit for Growth* service platform in China.

Mr. Shan provides strategy development and implementation, growth, transformation, globalisation, digitalisation, and operational improvement services for telecom operators, media and entertainment companies, smart terminal/ hardware manufacturers, Internet-based service providers, and unicorns/ emerging players in big data, AI, and IoT.

Selected relevant experience includes:

• Developed a five-year growth strategy and led a six-month PMO execution to drive the transformation at a leading municipal data exchange 
• Drew market insight and identified digital asset opportunity identification for a leading data exchange
• Redesigned B2B management system and developed detailed transformation blueprint including process, rules, and KPIs for a leading Chinese Internet player 
• Advised one of the top Chinese telecom operators on procurement centralisation, channel management, customer service enhancement and smartphone introduction planning
• Developed business growth strategy and digital transformation blueprint for a leading Chinese culture and tourism group
• Provided overseas business organisation governance benchmarking and recommendations for a world leading Chinese telecom equipment manufacturer
• Advised a global entertainment and media group on China business growth strategy and investment across segments

Education:

• MBA, University of Rochester
• B.S. in Economics, Peking University

* Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.