Cookies information

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

For information on additional browsers and device types please see https://www.aboutcookies.org.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: https://www.adobe.com/privacy/opt-out.html

Google Analytics: https://www.google.com/analytics/learn/privacy.html

Types of cookies

‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customized pages) or enable services such as commenting on a blog.

Use of cookies by PwC's Strategy&

The following table explains the way in which we use cookies on this website.

Adobe Analytics

*Name*	*Purpose*	*Type*	*Duration*
AMCV_###@AdobeOrg	This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters.	First Party Persistent	2 years from set/update
s_vi	This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site.	Third Party Persistent	5 years from set/update
s_cc	This cookie determines whether cookies are enabled in your browser.	First Party Session	Until end of session
s_fid	This cookie is a "fallback" visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.	First Party Persistent	2 years from set/update
s_nr	This cookie stores the date of visit and if visitor is new or returning.	First Party Persistent	2 years from set/update
s_sq	This stores information about the previous link clicked within the site.	First Party Session	2 years from set/update
gpv	This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites.	First and third party	30 minutes from set/update
s_ppvl	This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user.	First and third party	Until end of the session
s_ppv	Stores information on the percentage of the page displayed	First and third party	Until end of session

Adobe Target

Name	Purpose	Type	Duration
mbox	Gives website operators the ability to test which online content and offers are more relevant to visitors.	First party, persistent	Two weeks
mboxSession	Adobe Target cookie - used for measuring the performance of page content using A/B testing	Third Party	21 minutes
mboxPC	Adobe Target cookie - used for measuring the performance of page content using A/B testing	Third Party	2 years

Adobe Audience Manager

Name	Purpose	Type	Duration
demdex	This domain is owned by Adobe - Audience Manager. The main business activity is: Online profiling for targeted marketing This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.	Third Party	6 months
dpm	This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing.	Third Party	6 months

Google Analytics

*Name*	*Purpose*	*Type*	*Duration*
_ga	This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors.	First Party Persistent	2 years from set/update
_gat	This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors.	First Party Persistent	2 years from set/update
__utma	This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.	First Party Persistent	2 years from set/update
__utmb	This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes.	First Party Persistent	First Party Persistent
__utmc	Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.	First Party Persistent	Not set
__utmv	This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmccparameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.	First Party Persistent	2 years from set/update
__utmz	This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com.	First Party Persistent	6 months from set/update
_gid	This cookie stores a unique user session identifier.	First & Third party, Session	24 hours
___utmvc	This cookie enables the function of Google Analytics.	First Party	A few seconds

Load Balancing

*Name*	*Purpose*	*Type*	*Duration*
BIGipServeraem-prod.pwc.com	This cookie is set by the servers hosting pwc.com to allow a visitor to receive site content from one server as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.	First Party Session	Until end of session
bm_sv	This cookie is set by Akamai Bot Manager and provides validation for a user's session.	First Party	1 hour
ARRAffinity	This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.	Third Party	Until end of session
check	Akamai CDN cookie	First Party	Session
RT	Akamai CDN cookie	First Party	7 days

Incapsula

Name	Purpose	Type	Duration
nlbi_*	Incapsula DDoS Protection and Web Application Firewall: Load balancing cookie. To ensure requests by a client are sent to the same origin server.	First Party	Until end of session
incap_ses_*	This cookie is set to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This allows the visitor’s session to be maintained.	First Party	Until end of session
visid_incap_*	This cookie is from the incapsula CDN and helps us with reliability, security and the performance of our site.	First Party	1 year

Microsoft technology

*Name*	*Purpose*	*Type*	*Duration*
ASP.NET_SessionId	General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Usually used to maintain an anonymised user session by the server.	Third Party	Until end of session
JSESSIONID	General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.	First Party	Until end of session

Oracle Eloqua

Name	Purpose	Type	Duration
ELOQUA	This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits.	Third Party Persistent	2 years from set/update
ELQSTATUS	This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits.	Third Party Persistent	2 years from set/update
visid_incap_*	This cookie is from the incapsula CDN and helps us with reliability, security and the performance of our site.	First Party	1 year

Advertising

*Name*	*Purpose*	*Type*	*Duration*
everest_g_v2	This domain is owned by Adobe. The main business activity is: Advertising	Third Party	2 years
everest_session_v2	This domain is owned by Adobe. The main business activity is: Advertising	Third Party	Until end of session
mc	This domain is owned by Quantcast. The main business activity is: Market and Audience Segmentation, Targeted advertising services	Third Party	1 year
IDE	This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange	Third Party	7980 years
id	This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange	Third Party	2 months
cusid	Click Dimensions cookie for Web Analytics	Third Party	28 minutes

Twitter

*Name*	*Purpose*	*Type*	*Duration*
lang	This cookie is set by Twitter and is used to remember your language preference. PwC allows Twitter to set this cookie so that Twitter content on pwc.com is displayed in your preferred language.	Third Party Session	Until end of session
_twitter_sess	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	Session
auth_token	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	9 years
dnt	Do not track from twitter	Third Party Session	10 years
guest_id	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	16 weeks
kdt	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	42 weeks
muc	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	1 year 10 months
personalization_id	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	1 year 7 months
remember_checked_on	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	9 years
tfw_exp	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	2 weeks
twid	Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514	Third Party Session	9 years

YouTube

Name	Purpose	Type	Duration
VISITOR_INFO1_LIVE	This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site.	Third Party Persistent	8 months from set/update
YSC	This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site.	Third Party Session	Until end of session
SID	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time.	Third Party	2 months
HSID	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time	Third Party	2 months
PREF	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This is a common Google cookie, used across several of their services. Stores user preference, can be used to personalise ads on google searches	Third Party	4 years
APISID	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	Third Party	2 months
LOGIN_INFO (desktop)	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	Third Party	2 years
GPS	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	Third Party	10 minutes
SSID	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	Third Party	2 months
SAPISID	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	Third Party	2 months
LOGIN_INFO (mobile)	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	Third Party	7980 years
NID	This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.	Third Party	6 months

Issuu

*Name*	*Purpose*	*Type*	*Duration*
_qca	This cookie is owned by Issuu. The main business activity is: Digital Publishing Platform	Third Party Persistent	1 year from set/update
iutk	Cookies set by Issuu, enabling the display of interactive publications and tracking of the statistics for served content.	Third Party Session	Until end of session

Shannon

Name

Purpose

Type

Duration

__CAMVID

This cookie is set by Shanon and is used by PwC Japan to determine and track unique visitors to PwC Japan site.

First Party Persistent

1 year from set/update

__CAMSID

This cookie is used to establish and continue a user session for PwC Japan site. Each time a user visits a different page on PwC Japan site; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on PwC Japan site for longer than 30 minutes.