The total size of automotive value pools in China is expected to double by 2030, reaching a market size of more than USD 4.5 trillion. Trends such as digitisation and electromobility are not only generating increase in revenue but have also led to new and growing value pools.
Well-resourced Chinese start-ups are capturing the Chinese automotive market, chasing new value pools and challenging the way things are done. Global ICE incumbents come under increasing economic pressure. OEMs, suppliers and investors with ambitions in this dynamic and highly competitive environment urgently need to decide on their own approach to the Chinese market.
This study identifies current trends in the Chinese automotive market, takes a closer look on potential value pools and provides implications for automotive players in order to achieve a successful positioning in the Chinese market.
