Hitanshu Gandhi

Hitanshu specialises in GTM – scaling general trade sales and transforming sales force ways of working for legacy consumer brands. He is passionate about standing up new consumer businesses and translating his learning from blitzscaling start-ups to the context of traditional industrial corporations.

Hitanshu brings over 18 years of varied experience working in growth strategy, sales acceleration in distribution-led businesses, strategy execution, long-range planning under uncertainty, operations transformation and across the domains of consumer brands, consumer internet start-ups, industrials, energy, and infrastructure.

Besides Strategy&, Hitanshu has worked with Shell, Strategic Decisions Group and held leadership roles in internet start-ups like Park+, RARIO and Magicpin.

Hitanshu’s recent marquee work includes:

• scaling sales in the general trade channel through holistic route-to-market interventions for India’s leading small and medium-sized consumer appliances brand
• scaling sales in the general trade channel and transforming sales team ways of working for a legacy consumer lighting brand
• setting up India’s Uber of daily car cleaning for India’s leading Car Super-App, Park+
• offline performance marketing for leading FMCG companies across stationery, personal care, home care, beverages and D2C
• transforming processes and digital tools ex-factory for leading Asian two-wheeler manufacturer to help them regain competitiveness
• scaling up offline sales for a challenger FMCG brand in a category with long-established leaders