Hitanshu Gandhi

Hitanshu specialises in GTM – scaling general trade sales and transforming sales force ways of working for legacy consumer brands. He is passionate about standing up new consumer businesses and translating his learnings from blitzscaling start-ups to apply to the context of traditional industrial corporations.

Hitanshu brings over 18 years of varied experience working in growth strategy, long-range planning under uncertainty, strategy execution, operations transformation and sales acceleration in distribution-led businesses across the domains of industrials, energy, infrastructure and consumer internet start-ups.

Besides Strategy&, Hitanshu has worked with Shell, Strategic Decisions Group and held leadership roles in internet start-ups like Park+, RARIO and Magic Pin.

Hitanshu’s recent marquee work includes:

• scaling sales in the general trade channel and transforming sales team’s ways of working for a legacy consumer lighting brand
• setting up daily car cleaning of Uber India
• offline performance marketing for leading fast-moving consumer goods (FMCG) companies across stationery, personal care, home care, beverages and D2C brands
• transforming processes and digital tools ex-factory for a leading two-wheeler manufacturer in Asia to help them regain competitiveness
• scaling up challenger FMCG brand in a category with long-established leaders
• scaling up sales for bulk commodity industrial products