Kushal Sinha

Kushal leads the omni-channel sales acceleration and front office transformation (FOT) platform for retail sector clients.

He has partnered with both Indian and global brands in the retail apparel and home furnishing space to help them scale up in a fast-changing consumer landscape across online and offline channels. He specialises in working at the intersection of technology and changing consumer behaviour to drive key insights and levers for growth for of consumer brands. He has helped CXOs, promoters and senior management to define priorities and execute strategic agendas, make investment decisions, and undertake transformational change within organisations.

He has over 13 years of strategy consulting experience spanning across retail and consumer and industrial products in India, the Middle East and Southeast Asia. He is passionate about platform businesses, energy transition, environment and sustainability, and has co-authored multiple firm reports and articles including:

• Phygital 2024 & 2023: First of its kind omnichannel index for assessing Indian retail brands
• How India can live up to its full potential: – aAn S+B article on platform platform-led approach for world’s largest democracy to generate higher and more inclusive growth
• Full potential revival and growth charting India’s medium-term journey
• Surviving the COVID-19 crisis

Prior to joining Strategy&, Kushal worked with the Strategic Decisions Group, a boutique management consulting firm helping organisations apply decision analysis for strategic investment decision making, and with EY in their Advisory division.