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India Phygital Report 2024

PwC Strategy& launched the India Phygital Report 2024 as the Knowledge Partner together with Images Group and Fynd, during the Phygital Retail Convention held in Mumbai on May 8th and 9th 2024. In this report, we examine and answer key questions relevant to retail leaders today:

  • How has the Indian Phygital landscape changed since the last report’s publication
  • How are brands performing when their omnichannel maturity is tested using the index
  • What is the secret sauce of winning at omnichannel in India?
  • Actionable recommendations for CXOs to improve omnichannel maturity of brands For maturity index tool.

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