Brand evaluation and market benchmarking for an International Financial Center (IFC)

Situation

An IFC wants to assess how its brand and its location are perceived in the market compared to its peers on five strategic  defined topics: innovation, business attractiveness, regulation, sustainability and digital assets.

Approach

• Using the Digital Intelligence Services, we identified millions of relevant online mentions, within a scope of 6 languages and 12 countries, and after extracting a randomized representative sample we segmented the results using topic keywords.
• We quantitatively and qualitatively assessed the volume and sentiment of public discussion, and identifies key channels, influencers and trending topics
• Through constructing an international financial center attribute image strength benchmark, we compared the brand and location of the client to its peers on the six key attributes

Results

• We enabled client to get clear insights on brand and location perception of the organization’s performance on key topics.
• We provided our client with a performance benchmark against peer institutions, and over time
• We gave our client a clearer understanding of the channel, geographies and key influencers driving the conversations about our client and their peers.
• We helped our client identify areas for better positioning