Ahmad Bakri

Ahmad Bakri is a Partner with Strategy& based in Dubai and a member of the Consumer Markets practice in the Middle East.

With more than 20 years of experience across industry and management consulting, Ahmad specializes in strategy development, commercial transformations, and operating model designs. He has worked with both private- and public-sector clients across the region, particularly in the agriculture, FMCG (primarily food and beverage) and retail sectors.

Ahmad first joined Strategy& in 2011, serving for six years as a Principal in the Consumer Markets practice. Following that, he spent five years at PepsiCo, where he served as the head of strategy and business development for the Middle East and North Africa. Before rejoining Strategy& in 2025, he was a partner at a management consulting firm for two years, based in the Middle East, part of their consumer practice.

Ahmad holds an MBA from Columbia Business School, with a focus on management and finance, as well as an MS with distinction in control systems from Imperial College London, and a BE with high distinction in electrical engineering from the American University of Beirut.