Dr. Robin Schnider

Dr. Robin Schnider is a behavioral economist with the Ideation Center at Strategy&. He has more than nine years of experience in conducting academic research in the field of behavioral economics and management, most recently as a postdoctoral researcher at the University of Zurich.

At Strategy&, Robin is leading the design and implementation of five behavioral experiments related to the labor market in KSA, including intervention design, research protocols, and analysis. He is also conducting research for the center and co-authoring thought leadership reports, including a paper on the behavioral underpinnings of mindless consumption and potential remedies, with high societal impact for clients, and other collaborative initiatives.

Before joining the Ideation Center at Strategy&, Robin conducted academic research studies on consumer behavior, corporate social responsibility, social innovation, and sustainability. His work has been recognized and awarded numerous times, and is being considered for publication in leading journals in management and economics. He also has taught courses on entrepreneurship, globalization, and corporate social responsibility, and regularly presented his research at international research conferences, workshops, and seminars.

Robin’s research projects include:

• A lab experiment studying the effects of subliminal advertising on the willingness to pay;
• Two online experiments studying the effectiveness of offering female-only competitions to increase women’s participation in entrepreneurship, accounting for the impact of task-related gender stereotypes (masculine vs. feminine) and task-related incentives (altruistic vs. selfish);
• An online experiment to study the effect of feedback on the willingness to give under risk (e.g., donations subject to outcome uncertainty);
• An online experiment on YouTube to study the effect of social media comments on opinion formation;
• An on-site experiment with practice collaboration to study the impact of entering public dialogue on the legitimacy of controversial organizations and practices, using the context of tax avoidance and the Big Four; and
• A conceptual paper on firms’ corporate social responsibility, linking such responsibility to corporate externalities and their internalization with the help of public dialogue.

Robin has a PhD in management and economics, a master’s degree in economics, and a bachelor’s degree in economics from the University of Zurich, Switzerland. He also completed a summer school program at the London School of Economics.