Simran Lavanya Saraf

Simran Lavanya Saraf is a junior behavioral scientist with the Ideation Center at Strategy&. She focuses on applying behavioral insights to maximise social impact—for example, through the design and evaluation of high-impact scalable behavioral interventions. Some of her recent projects have been related to the Arab digital generation, the labour market, and consumerism.

Prior to joining the Ideation Center, Simran worked on optimizing social and health outcomes for low-income and marginalized groups through behavioral science at the Centre for Social and Behaviour Change.

Simran holds a bachelor’s degree in psychology and master’s degree in behavioural and economic science from the University of Warwick in the United Kingdom.