What makes the difference between great ideas that change the world and those that fail? Often, it’s not the idea, but how it captures the imagination. Through the art of storytelling, organizations can define the destination and illuminate the path to success. Here’s how.
Crafting compelling stories demands a combination of creativity and discipline. But unleashing its six superpowers provides leaders and organizations with the ability to shape the internal and external narrative, generate momentum for change, focus attention, foster collaboration and empathy, enhance knowledge and creativity, and shape a vision for the future. It’s worth the effort.
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