Aerospace and aviation strategy
- A leading Middle East development agency was interested in crafting the national aviation and aerospace strategy for its country. It approached Strategy& with an assignment to provide a structured approach that would help the agency (1) understand the existing positional assets along the aviation and aerospace value chain and (2) identify and evaluate concrete opportunities to grow its regional and global role.
The agency also wanted to select three or four business opportunities and have them presented in concrete detail. The selection of the potential opportunities was based on key considerations: implementation risk or fit with existing positional assets, market potential, and overall fit into a consistent aerospace and aviation strategy.
Strategy& adopted a structured methodology to determine the long-term aviation and aerospace strategy and to scan the global aviation and aerospace opportunities that matched the proposed strategy. The firm also developed detailed business cases for each opportunity and assessed their potential impact on industry turnover and workforce.
Strategy& provided the client with a comprehensive analysis of the global and regional aviation and aerospace market, describing market development and market drivers, competition, business models, and key success factors. The market analysis was based on international benchmarks, multiple market expert interviews, and in-depth data analysis.
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