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A modern, strong brand is not only a product of excellent quality, but also a manifesto of values important for consumers, business partners and its owners. A brand built on values communicates more easily (more interestingly) and can take patronage over it. a wide product portfolio, create a community - engage consumers and, as a result, expect stronger loyalty from them.
We treat brand positioning as a vision of its development, which the brand implements through all available tools - visual identification, broadly understood communication (including PR and CSR activities), style and tone of expression, product innovations, price positioning and promotional policy.
Service offering include:
market conditions and growth perspectives analysis, market and segment valuation, market trends analysis
brand and competitor audit
consumer and cultural trends identification, foresight analyses
identification of space for product or service innovation and brand expansion
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