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The word ‘unprecedented’ is used a lot to describe the effect of COVID-19, but it barely feels strong enough to describe the negative impact on the aviation industry.
Many parts of the airline industry were already operating fairly inefficiently pre-crisis. As such, the immediate drop in passenger numbers and bookings has hit hard and demanded an immediate response.
Air travel will pick up, but the aviation industry must act now in order to emerge stronger and more resilient from the catastrophic effects of the pandemic.
“Transformation in the industry was arguably long overdue, but it has taken a devastating catalyst to make that happen.”
This insight is brought to you using the capability of Strategy&, PwC’s global strategy house, alongside our PwC industry experts. Together, we transform organisations by developing actionable strategies that deliver results.
We are uniquely placed to combine strategy with technical, industry and execution expertise. We embed our strategy capabilities with expert teams across our PwC network, to show you where you need to go, the choices you’ll need to make to get there, and how to get it right.
The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery. It’s the strategy that turns vision into reality. It’s strategy, made real.