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In the context of COVID-19, real estate is particularly at risk because the pain felt by every sector using occupiable space has a knock-on effect. The damage already suffered is substantial and it is increasingly evident that demand and use requirements for property may be changing for good.
With uncertainty around how many business tenants will survive the crisis, and how they will view commercial space once we begin to recover, the long-term consequences of COVID-19 will be more severe than anything we’ve seen before.
Our experts discuss how businesses in the real estate sector can position themselves to weather the storm and how to respond to the new challenges and opportunities this change presents.
“The most successful players will be those who can tolerate uncertainty, who can be discerning under pressure and who can make painful short-term decisions for the long-term good.”
This insight is brought to you using the capability of Strategy&, PwC’s global strategy house, alongside our PwC industry experts. Together, we transform organisations by developing actionable strategies that deliver results.
We are uniquely placed to combine strategy with technical, industry and execution expertise. We embed our strategy capabilities with expert teams across our PwC network, to show you where you need to go, the choices you’ll need to make to get there, and how to get it right.
The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery. It’s the strategy that turns vision into reality. It’s strategy, made real.