COVID-19: UK industry focus - Where next for travel and leisure?

COVID-19 is the most significant challenge the travel and leisure sector has faced in recent years. Never before have we seen these markets almost entirely unable to operate. 

Government restrictions on movement and business operations have forced the industry into hibernation.

The current focus in the sector is survival: saving cash and jobs, and finding alternative funding. But now is also the time to think long term. 

Our experts consider how businesses could use the crisis period to reassess and reshape to help them survive and recover from this challenging period and beyond.

“Operators need to plan how they can reopen, assess how their business models will need to change to capitalise on changing consumer trends and embed resilience in the business long-term.”

How we can help

This insight is brought to you using the capability of Strategy&, PwC’s global strategy house, alongside our PwC industry experts. Together, we transform organisations by developing actionable strategies that deliver results. 

We are uniquely placed to combine strategy with technical, industry and execution expertise. We embed our strategy capabilities with expert teams across our PwC network, to show you where you need to go, the choices you’ll need to make to get there, and how to get it right. 

The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery. It’s the strategy that turns vision into reality. It’s strategy, made real.


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Contact us

David Trunkfield

David Trunkfield

Strategy& Deals Partner, PwC United Kingdom

Tel: +44 (0)7764 235446

Lisa Hooker

Lisa Hooker

Leader of Industry for Consumer Markets, PwC United Kingdom

Tel: +44 (0)7802 882562

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