The reinvention imperative: Transforming TV by going back to the future
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Faced with powerful disruptive challengers, traditional TV organisations are taking a number of sensible moves – consolidation, cost cutting, forming new partnerships. While necessary, they won’t be enough to maintain their position, let alone grow profitably.
Based on our extensive work with companies and more than 20 interviews conducted with senior executives, we believe leaders must commit to a fundamental reinvention of their organisations and adopt the mindset of a start-up.
This video and article sets out the seven steps organisations can take, and highlights four new arenas in which traditional TV organisations can play.
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